January 04, 2004

Dean's Self-Organized Network

In Wired 12.01: How the Internet Invented Howard Dean, Gary Wolf looks at the ingredients of the success of Howard Dean 's campaign. "The power of Dean's campaign does not come from his appeal to Net users as an interest group," writes Wolf in January's Wired "but from a fateful concurrence of other forces: a strong antiwar message; a vivid, individualist candidate; a lucky head start with Meetup; an Internet-savvy campaign manager in Joe Trippi; and, most important, a willingness to let a decentralized network of supporters play a tactical role."

Wolf reviews "five Internet maxims" as elements of the campaign success, and includes a "Howard Dean Reading List" of books about social networking as a bibliography on the network science involved. A side bar briefs you on Joe Trippi's background, with one foot in politics and one in Silicon Valley. (more ... )

The five maxims, which the article explains:

  • Make the network stupid.
  • Let the ants do the work.
  • Leaders are places.
  • Links attract links.
  • Allow the ends to connect.

    The Howard Dean Reading List

  • Out Of Control by Kevin Kelly (reading now)
  • The Cluetrain Manifesto by Chris Locke, Rick Levine, Doc Searls, and David
  • Emergence by Steven Johnson
  • Small Pieces Loosely Joined by David Weinberger
  • Smart Mobs by Howard Rheingold
  • Linked by Albert-László Barabási (recapped here on 8/25/03)

    The whole article is online free now at Wired 12.01


    Posted by dougsimpson at January 4, 2004 07:39 AM | TrackBack
  • Comments

    There is now a new current within the Dean campaign, different from but evolutionarily complementary with the former motif. It has to do with getting tools and resources to the people in the field in a way that enables Dean to win the election, as well as build community. Each person contributes, each in his or her way. _That's_ the beauty of the Dean campaign.

    Click on my name for another way we're working for Dean.

    Posted by: Bob Jacobson, Dean Issues Forum at January 4, 2004 10:38 PM

    See also:

    Mark Glaser, "Net Changes Game of Political Advocacy for Groups on the Right and Left," Online Journalism Review 1/9/04

    ("There's not much that the political left and right can agree on in the United States. But one thing they can wholeheartedly see eye-to-eye on is that the Internet has revolutionized the way political advocacy groups communicate, raise money and organize people")

    More at: http://www.ojr.org/ojr/glaser/1073429305.php

    Posted by: Doug Simpson at January 12, 2004 10:24 AM